Though some folk could object to the idea of linking our presence to a market stall – no offence is intended to anyone – let’s briefly look at some aspects of setting our stall in the marketplace of life.
Nicely laid out or randomly placed, setting our stall is an extension of how we market our brand. Whether deliberately thought out or unconsciously undertaken, our efforts in this direction speak much about us.
If we see ourselves as a premium brand, crucial elements concerning who we are and what we do will feature prominently as we go about setting our stall. An average outlook would possibly be reflected in a ‘Hit or miss’ approach, whilst a ‘Whatever’ attitude towards ourselves may mean setting our stall is done in a slapdash way.
Time restrictions impede a discussion on how fresh or relevant our offering is. And we can avoid making comparisons between our set stall and that of others. Yet when we are comfortable with how we are living our brand, showcasing our strengths, our efforts in setting our stall will reflect this.
So, as we go about ‘keeping the customer satisfied’ to quote Simon and Garfunkel, thanks for reading this ‘Setting our stall‘ post today.
Brian Groves DipM MCIM Chartered Marketer and CTI-trained co-active coach, supplies professional and personal development through coaching, coaching workshops, marketing development training and English language training.
As an adjunct professor at the Catholic University of Milan, Italy, Brian teaches a postgraduate course based on dramatic texts and elements of coaching to examine various work-related performance matters.
Personal performance potential at work (2014), Coaching, performing and thinking at work (2013), Reflections on performance at work (2012), Elements of theatre at work (2010) and Training through drama for work (2009).