Communicating simply, even if the message is actually quite complex, helps ensure the recipient receives and interprets the matter in question as intended by the initiator of the communication process.
Yet it is not a question of talking down to people or treating them as unintelligent beings in any way. Communicating simply is actually an art and to be executed well takes practice and a certain amount of skill.
Samuel Beckett referred to the idea ‘Less is more’ in terms of words and actions for his plays. The concept holds true for the process of communicating simply and effectively. Paying lip service to the idea is not, however, the same as actually putting it into action.
If we consider the effectiveness of the logo of Apple or the search page of Google, we can understand how communicating simply is something oftentimes achieved where a million words would fail.
Evaluating our results – honestly as opposed to with rose-tinted glasses – may aid us in assessing our progress in this area. The exercise need not cause us to feel bad about past efforts. Provided we learn from our mistakes, and indeed our successes, future endeavours will be better.
To share your thoughts on the ideas put forward here, please leave a comment below. In any case, thanks for reading this ‘Communicating simply‘ post.
Brian Groves DipM MCIM Chartered Marketer, CTI-trained co-active coach and freelance trainer, supplies professional and personal development through coaching, coaching workshops, marketing development training and English language training.
As an adjunct professor at the Catholic University of Milan, Italy, Brian teaches a postgraduate course based on dramatic texts and elements of coaching to examine various work-related performance matters.
Performance skills at work (2015), Personal performance potential at work (2014), Coaching, performing and thinking at work (2013), Reflections on performance at work (2012), Elements of theatre at work (2010) and Training through drama for work (2009).