Point of reference

Building as a point of reference

As a point of reference when travelling in a city not our own, we may refer to a famous building or an element of geographical importance such as a river. In terms of a point of reference for our work, it might be valid to consider one of the following items.

1) The objective
Knowing the intended objective of our activity gives structure to our eventual actions and helps ensure we focus efforts in the right direction.

2) The audience
Leading on from the objective, knowing our audience offers us information useful for how we pitch our work. Choosing an appropriate style of delivery is, also, related to this point of reference.

3) Location and timing
For us to perform at our best it is in many instances helpful to be able to adapt our offering to the location and indeed the time of the day, in addition to the amount of time at our disposition.

Perhaps you can think of another point of reference to be added here. If so, please feel free to share your input by leaving a comment below. For now, thanks for reading this ‘Point of reference‘ post today.


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About Brian

Brian Groves DipM MCIM Chartered Marketer, CTI-trained co-active coach and freelance trainer, supplies professional and personal development through coaching, coaching workshops, marketing development training and English language training.

As an adjunct professor at the Catholic University of Milan, Italy, Brian teaches a postgraduate course based on dramatic texts and elements of coaching to examine various work-related performance matters.


Performance skills at work (2015), Personal performance potential at work (2014), Coaching, performing and thinking at work (2013), Reflections on performance at work (2012), Elements of theatre at work (2010) and Training through drama for work (2009).



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