Built to last

Building built to last


It is regularly said ‘by those in the know’ that things today are no longer built to last. Certainly each of us is capable of finding examples, from either our own memory or from that of acquaintances, in which something was definitely not built to last.

Although occasionally objects let us down, experience acquired over the course of a development programme invariably remains with us. Built to last might perhaps be too exaggerated an expression to apply here, yet no doubt lessons learnt well stay with us.

Other items, if not actually built to last, seem to evolve over time with us. We can refer to spiritual beliefs, political thinking and feelings towards environmental issues. An expansion, or contraction, of our interest in these areas of life oftentimes leads to a change in the attention we give to them.

Taking a long-term perspective, to what extent are we sure inventions and iconic landmarks of today will withstand the proverbial ravages of time? Have they been built to last alongside the wheel and the pyramids? Possibly yes, and then again maybe no. Without the benefit of time travel to the future, it is difficult to evaluate right now whether anything has been built to last.

Kindest regards.


Skype: bgdtskype
Twitter: @bgdtcoaching
E-mail: brian@bgdtcoaching.com
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About Brian

Brian Groves DipM MCIM Chartered Marketer, CTI-trained co-active coach and freelance trainer, supplies professional and personal development through coaching, coaching workshops, marketing development training and English language training.

As an adjunct professor at the Catholic University of Milan, Italy, Brian teaches a postgraduate course based on dramatic texts and elements of coaching to examine various work-related performance matters.


The stage of work (Milan: EDUCatt, 2016)

Performance skills at work (Milan: EDUCatt, 2015)

Personal performance potential at work (Milan: EDUCatt, 2014)

Coaching, performing and thinking at work (Milan: EDUCatt, 2013)

Reflections on performance at work (Milan: EDUCatt, 2012)

Elements of theatre at work (Milan: EDUCatt, 2010)

Training through drama for work (Milan: EDUCatt, 2009)


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