Are we attracting or repelling potential fans?

February 3, 2019

Regardless of our position on the benefits of building large followers on social media, we can consider our presence there and ask the question: are we attracting or repelling potential fans?

Each post, every message plus all our photo uploads tell a story and provide reasons for us to connect with creative and interesting people.

Are we attracting or repelling potential fans?’ may even be the starting point of a wider assessment as to our existence online. What is our goal for all our posts? Are we adding value to the mountain of information and knowledge already available to everyone or are we just creating more noise?

Attempting to please everybody is a thankless task and one surely without any immediate benefits. Thinking about the impact we are already experiencing through our current efforts puts the consideration ‘Are we attracting or repelling potential fans?’ in a more interesting perspective.

In a world in which superficiality seems to be dominating, by looking carefully at our online objectives we give ourselves the opportunity to select actions most likely to be useful to all parties.

If, or better when, authenticity underpins our presence we have a better chance of responding in the affirmative to the question ‘Are we attracting or repelling potential fans?’, asked by ourselves or others.

To explore the inquiry ‘Are we attracting or repelling potential fans?’ as part of a coaching conversation, please get in contact.


About Brian

Brian Groves DipM MCIM Chartered Marketer, Coach, Trainer and Author, supplies professional and personal development to a portfolio of corporate and individual clients.

As an Adjunct Professor at the Catholic University of Milan, Italy, Brian teaches an International graduate course, using four characters taken from dramatic texts as coaching clients, to examine various work-related leadership and performance matters.

Brian’s goal is to support through coaching, training and writing all who wish to live their potential, in education, work or life in general.

You can contact Brian via e-mail (, by clicking on the icons or leaving a comment below.

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