Business not busyness

July 24, 2022

On any day, it is likely we could look at our agendas and find them filled with numerous activities. Ideally, these items represent business, not busyness. But who gets to decide the difference?

Getting things done is all well and good, yet again to what extent are they worthwhile endeavours? Answering these questions might require evaluating objectives and prioritizing time to ensure we direct our effort to their realization.

Reflecting on the validity of how we spend our days is an individual exercise that may take a few minutes but could save us many hours of lost productivity. Whether we do it or not might depend on our view of business, not busyness.

If you would like to explore your usage of time as part of a free no-obligation coaching discovery session, do get in contact.


About Brian

Brian Groves DipM FCIM Chartered Marketer, Coach, Trainer and Author, supplies professional and personal development to a portfolio of corporate clients and individuals, mainly motivated young and mid-life professionals who wish to live their potential in education, work or life in general.

As an Adjunct Professor, Brian teaches the Università Cattolica’s International Curriculum graduate courses Leadership coaching: bringing potential to the stage of work and Personal marketing: performance skills at work, plus the course Mentoring success: the stage of work, being part of the Università Cattolica’s International Internship Program.

In past semesters, he additionally taught the Interfaculty postgraduate course Training through drama and coaching for work.

Curious? You can contact Brian via e-mail (, by clicking on the icons or leaving a comment below.

Twitter icon
Website icon
Amazon icon
IG icon

%d bloggers like this: