Getting beyond stereotypes to see people as individuals

August 1, 2019

Many people these days are discussing what, if anything, specific, is behind the recent rise in tension being experienced in many parts of the world.

Without getting wrapped up in geopolitical considerations and even less in conspiracy theories, perhaps by getting beyond stereotypes to see people as individuals we could begin to decrease some of the tension.

Latching onto simplistic slogans for the sake of categorizing everyone as either ‘good’ or ‘bad’ citizens helps nobody. Seeing the person in front of us as a human being might be more useful. Appreciating we are all co-inhabitants on the earth would go far in overcoming artificial, man-made differences and prejudices.

Getting beyond stereotypes to see people as individuals would, additionally, give ourselves a greater awareness of how we fit into society in general and our own community in particular. Each encounter, every conversation as well as all the smiles we give and receive, make up the experience of our existence.

Furthermore, in this instance, getting beyond stereotypes to see people as individuals is a definition of what it means to be present, right here and right now.


About Brian

Brian Groves DipM MCIM Chartered Marketer, Coach, Trainer and Author, supplies professional and personal development to a portfolio of corporate and individual clients.

As an Adjunct Professor at the Università Cattolica, Milan, Italy, Brian teaches an International graduate course, using four characters taken from dramatic texts as coaching clients, to examine various work-related leadership and performance matters.

Brian’s goal is to support through coaching, training and writing motivated people who wish to live their potential, in education, work or life in general.

Curious? You can contact Brian via e-mail (, by clicking on the icons or leaving a comment below.

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