To what extent is the brand You iconic?

October 14, 2018

Iconic red postbox

For the sake of this post, let’s accept the idea that each of us is a brand, hence the question to what extent is the brand You iconic?

Wherever we choose to look, we are surrounded by images and brands, all attempting to capture our attention and, directly or indirectly, our money. That said, the brand You is associated with much more than the transmission of a message, a storytelling vehicle or other such marketing tool.

Encapsulating your values and reflecting your outlook on life, the brand You is literally you with a capital Y. But again, to what extent is the brand Y iconic? Amongst family, friends, colleagues and acquaintances you are surely a leading light, the ‘Go to’ person.

How can I put forward such an idea? Because we all are to those we interact with, whether we realize it or not.

Attracting iconic status implies your impact extends beyond the immediate ‘circle of influence’ to reach a wider audience. Some time ago I read a thought-provoking tweet, the source, unfortunately, escapes me. “If your last tweet were the message on your tombstone, how would you be remembered?”

Brand You becomes iconic also through each social media post, hopefully, the latest one is not your last one all the same.

As I close here, let me leave you with the initial opening question for you to ponder: “To what extent is the brand You iconic?

Kindest regards.


About Brian

Brian Groves DipM MCIM Chartered Marketer, Coach, Trainer and Author, supplies professional and personal development to a portfolio of corporate and individual clients.

As an Adjunct Professor at the Catholic University of Milan, Italy, Brian taught a postgraduate course, using four characters taken from dramatic texts as coaching clients, to examine various work-related performance matters.

Brian’s goal is to support through coaching, training and writing all who wish to live their potential, in education, work or life in general.

You can contact Brian via e-mail (, by clicking on the icons or leaving a comment below.

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